Monthly Archives: February 2016

10 Steps to World-Class Customer Service

Because the business world is presently entrenched in a too-many-suppliers-chasing-too-few-spending-customers death spiral, there has been a renaissance in Business Media about Customer Service. This proves, in one fell swoop that every cloud does indeed have a silver lining. However, what is often overlooked (and what is certainly being overlooked at present) is that great customer … Continue reading 10 Steps to World-Class Customer Service

Are Social Networking Sites Doing Us Any Good

It is not long ago when the only mode of communication was the snail mail way or the expensive Telephone. But with the advent of internet our lives have completely changed. We are now able to connect with anybody in any part of the world instantly and at a very low cost. This indeed has … Continue reading Are Social Networking Sites Doing Us Any Good

25 Creative Ways To Improve Internet Customer Service

Consider the competitive advantages of an online retailer. Customer service is usually not the first thing that comes to mind, right?. Many eCommerce websites, even the large well-known store, are infamous for impersonal, mediocre customer service practices. And yet, the few internet retailers that differentiate themselves on service become well-known case studies in client care. … Continue reading 25 Creative Ways To Improve Internet Customer Service

10 Questions to Ask When Collecting Customer Data

When your customers disclose their personal and financial information to you, they're taking a leap of faith that you won't lose, abuse or otherwise mess with it — accidentally or not. Your customers don't want you to spam them every two minutes, hawk their info to third parties or, worse, expose it to cyber attackers.  … Continue reading 10 Questions to Ask When Collecting Customer Data

Using Inbound Marketing Techniques To Convert Leads To Clients

Creating content for a website seems to be an endless task. Often times, businesses outsource to writers who can do the job efficiently. However, the job does not stop there. Efficient content requires more than skilled writing to convert leads to clients. Timing and placing with the right social media strategies also increase the likelihood … Continue reading Using Inbound Marketing Techniques To Convert Leads To Clients

3 Benefits to Delivering a Good Customer Experience

Delivering a good Customer Experience is all the buzz lately. It's discussed in all fields of business and is the topic of many a staff meeting and board of director's meeting. But is there really a good understanding of what it is all about? The benefits of designing and crafting a good experience are vague … Continue reading 3 Benefits to Delivering a Good Customer Experience

Rebirth of Email Is Coming in 2016 – Really?

Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Now that leased media is morphing into paid media, and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration, and fresh blood. … Continue reading Rebirth of Email Is Coming in 2016 – Really?