Monthly Archives: August 2016

Markethive Groups

Markethive Groups The Champion of the Cottage Industry cot·tage in·dus·try noun noun: cottage industry; plural noun: cottage industries a business or manufacturing activity carried on in a person's home. Like Facebook, Groups is a more focused culture gathering to have topic discussions based on the Groups theme. Unlike Facebook, Groups is the center of all … Continue reading Markethive Groups

1968 Has Been Rebooted

Sports and politics are colliding. On one side, Colin Kaepernick speaks out. On the other, Donald Trump’s rhetoric finds Dwyane Wade.    month ago, Donald Trump’s campaign announced it was rebooting 1968. With Nixonian gusto, Trump would push the idea that crime in America was out of control, that our inner cities were a “disaster.” The … Continue reading 1968 Has Been Rebooted

Market-Network: A New Type of Business Model

Market-Network: A New Type of Business Model Social network. Marketplace. SaaS. These buzzwords are no longer synonyms of massive business opportunities. The gold rush has already happened. But a new business model has emerged. Market-networks are hybrid animals: part social network, part marketplace, part SaaS. [1] It’s a social network. Professionals use profile pages to … Continue reading Market-Network: A New Type of Business Model

When Markethive discovered herself

From Social Networks to Market Networks   Markethive is a full suite “Inbound Marketing” platform integrated with a full scale “social network” targeting the 800 million “Entrepreneur” global populations. Like Facebook meets Pardot. This new revolution of the next wave of progressions is known as Market Networks, compared to the last wave of Social Networks. … Continue reading When Markethive discovered herself

From Social Networks To Market Networks

From Social Networks To Market Networks Most people didn’t notice last month when a 35-person company in San Francisco called HoneyBook announced a $22 million Series B*. What was unusual about the deal is that nearly all the best-known Silicon Valley VCs competed for it. That’s because HoneyBook is a prime example of an important … Continue reading From Social Networks To Market Networks

There Is No Such Thing As Flexible Work

Technology was meant to herald a new way of working anytime, anywhere – but that’s not the case. Original article by Georgina Kenyon We didn’t get the flying cars or the self-lacing shoes. But we did get the work world of the future – you know, the one where the internet allows us to work anytime, anywhere, … Continue reading There Is No Such Thing As Flexible Work

Win Mindshare to Influence Your Market

Win Mindshare to Influence Your Market   Years ago Peter Drucker, the father of business consulting, made a very profound observation: “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function … Continue reading Win Mindshare to Influence Your Market

Hooked: How To Make Habit-Forming Products, And When To Stop Flapping

Hooked: How To Make Habit-Forming Products, And When To Stop Flapping We now know that Vietnamese developer Dong Nguyen decided to take down his hugely popular—and habit-forming—game, Flappy Bird because he had a moral pang about the game’s addictive potential. There was speculation about legal problems, or coping with the stress of overnight success, but it seems … Continue reading Hooked: How To Make Habit-Forming Products, And When To Stop Flapping

I’ll say it: the days of outbound marketing are over.

I’ll say it: the days of outbound marketing are over. The "Wolf of Wall Street" mentality of harassing customers over the phone, sending spamy emails, and going door-to-door to close deals has become much less effective in recent years. Customers have access to so much information every day, they’ve become increasingly resentful of marketing intrusions. … Continue reading I’ll say it: the days of outbound marketing are over.