Category Archives: Marketing

Topics in Mobile Redirect Issues Part 3: Initial Redirects-Problem and Solution

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Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) There are four common types of redirects that affect how your users and Google see your mobile pages. Each of them is bad for performance (speed). They include:        *    Initial redirect – canonical (www.example.com vs example.com) SSL – secure pages redirect Redirect … Continue reading Topics in Mobile Redirect Issues Part 3: Initial Redirects-Problem and Solution →

Topics in Mobile Redirect Issues Part 2: Consequences of Redirects

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Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) Consequences of Redirects In the past, redirects were oftentimes utilized for various reasons (i.e., SSL redirects).  As a result, extremely long redirect chains have occurred.  The below example illustrates a typical conversation that occurs often on the mobile web. Please note that this … Continue reading Topics in Mobile Redirect Issues Part 2: Consequences of Redirects →

Topics in Mobile Redirect Issues Part 1: Definition and Problem

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Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) Definition: A redirect is a method of forwarding a user from one web address to another web address.  Under normal conditions, when a mobile device requests a certain document at a certain address, the server will normally just provide that document.  There are … Continue reading Topics in Mobile Redirect Issues Part 1: Definition and Problem →

Online Marketing Strategies to Kick-Start Stagnant Sales

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Online Marketing Strategies to Kick-Start Stagnant Sales “Our sales are stagnant and we need SEO — please help!” This is something that we hear often. While search-engine optimization (SEO) can provide amazing results, they don’t happen overnight. And, oftentimes, a business can’t wait; it needs sales, and fast. Here are three simple online marketing strategies you can start on … Continue reading Online Marketing Strategies to Kick-Start Stagnant Sales →

Pipeline Marketing: A Powerful Tool For Realizing Funnel Potential

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Pipeline Marketing: A Powerful Tool For Realizing Funnel Potential Posted By Tim Clarke Pipeline marketing is a term that many in the marketing industry, even those heavily engaged in digital marketing, are not entirely familiar with. It may go by other names; math marketing or revenue marketing, for instance, but the idea is the same: using … Continue reading Pipeline Marketing: A Powerful Tool For Realizing Funnel Potential →

3 ways to pump up your online marketing with video

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3 ways to pump up your online marketing with video by James F. McClister  In the 1990s, real estate agents posted ads in the newspaper and slapped their faces on the backs of benches. In the 2000s, agents still put ads in papers and spruced up bus stops with their smiles, but began shifting their operations to … Continue reading 3 ways to pump up your online marketing with video →

Is your website ready for Google’s mobile update in May?

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It has been widely reported by Search Engine Land, Techcrunch, and others that Google is planning a new update to their algorithm regarding mobile-friendliness.  Mobile web traffic now exceeds traffic from desktop users, so Google is emphasizing how important it is that websites have the ability to display information correctly on mobile devices. In the … Continue reading Is your website ready for Google’s mobile update in May? →

Take Your Mobile Marketing To The Next Level With These Great Tips!

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Take Your Mobile Marketing To The Next Level With These Great Tips! Taking a step into the wondrous and complex land ofmobile marketing for the very first time might feel a little bit intimidating, but by keeping the helpful tips listed below in mind, you will soon find yourself marketing on par with some of the best marketers in … Continue reading Take Your Mobile Marketing To The Next Level With These Great Tips! →

7 Tips For An Authentic And Productive Writing Process

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7 Tips For An Authentic And Productive Writing Process   Richard Tipsword, Contributor   Does this sound familiar? You’re sitting in front of your laptop, staring at a blank screen. The deadline for the article you need to write is approaching, and you’re struggling to get started when you should be in the final editing … Continue reading 7 Tips For An Authentic And Productive Writing Process →

Who Are You Really Marketing To?

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  "…25-30 year old single women with annual incomes over $75,000, who live in San Diego, who like to shop…So if we are pretending we’re a clothing store, these might be some of the questions we should ask: Where do they shop? What magazines do they subscribe to? What blogs might they read? What do … Continue reading Who Are You Really Marketing To? →