The Disappointing Mixed Blessing of Internet Advertising

  The Disappointing Mixed Blessing of Internet Advertising   A recent article on the internet illustrates the problem with online advertising. The story goes like this: “Ron” has been in the field of marketing for many years. He has lots of very high quality experience, has been in charge of very sophisticated ad campaigns, and … Continue reading The Disappointing Mixed Blessing of Internet Advertising

Many tips for finding customers in the Digital Marketing Field.

Many tips for finding customers in the Digital Marketing Field. Ready to tap into the power of digital marketing to help your business succeed? Check out this list of the top 10 digital marketing ideas from our FedEx Small Business Grant winners, including ideas for social media marketing, content marketing and more!   Even better, … Continue reading Many tips for finding customers in the Digital Marketing Field.

What Businesses can Gain from Mobile Marketing

What Businesses can Gain from Mobile Marketing Marketing and advertising have truly evolved over the years. We have embraced ads on the television, radio and even in print media for more than a decade. The advent of the Internet has paved the way to new marketing campaigns, one of them being a mobile marketing. Because mobile gadgets are the hype today, there … Continue reading What Businesses can Gain from Mobile Marketing

Degrees Of Separation In between You And The entire World

Degrees Of Separation In between You And The entire World Social networking has actually been specified as the interaction between thoes or companies within a social structure. Within an online social network, people or organizations which can either be casual acquaintances or closely related by blood can quickly interact through messaging, blogs, picture sharing, chain … Continue reading Degrees Of Separation In between You And The entire World

Become The Best Blogger

Become The Best Blogger. Is it necessary to have a goal to become the best blogger in your niche? Is content marketing something that the public on the web is seeking? Many have asked that questions about the value of content marketing and wondered if it is limited to a few types of businesses. This article … Continue reading Become The Best Blogger

There Might Be Dragons (the Fear of Internationalization)

In the early 16th century, the Hunt-Lenox globe was drawn, showing uncharted (and presumably dangerous) areas marked with the warning: "HIC SVNT DRACONES" – "Here are Dragons." Subsequently, mariners sometimes adopted the phrase "there might be dragons" if they became concerned for their safety when in unfamiliar waters. Of course, none of the mariners of old had … Continue reading There Might Be Dragons (the Fear of Internationalization)

Google Analytics improves small business marketing

          Google Analytics improves small business marketing Google Analytics is a highly effective website analysis platform that allows businesses to assess how well they’re doing with their online marketing efforts. But for small business owners who aren’t all that comfortable with technology, the thought of digging into the analytics can be … Continue reading Google Analytics improves small business marketing

Entrepreneurial Skills Needed To Effectuate Positive Social Marketing Changes

There is a distinct dissonance regarding the behavior and social change espousements between people who believe that all marketing is evil and those who believe marketing has some redeeming qualities for the good. This diversity of opinion gets played out in program planning meetings, conferences, policy debates and resource allocations (such as found in RFPs … Continue reading Entrepreneurial Skills Needed To Effectuate Positive Social Marketing Changes

How to Blog for SEO: Write Blog Posts to Rank Well

You are probably writing a blog hoping your ideal customers/prospects will find it. Some simple changes that you can make to help you with your campaigns will be found in this article. You can increase your search engine visibility, drive more traffic to your blog and generate more leads or sales for your business. Focus … Continue reading How to Blog for SEO: Write Blog Posts to Rank Well