Inbound Marketing Do you know that if you have a inbound marketing system it virtually guarantees success of your business, provided you pay attention to how you use it. There are so many ways to communicate with potential clients these days, you will always find something that will work for you. A lot of … Continue reading Inbound Marketing
Consider the competitive advantages of an online retailer. Customer service is usually not the first thing that comes to mind, right?. Many eCommerce websites, even the large well-known store, are infamous for impersonal, mediocre customer service practices. And yet, the few internet retailers that differentiate themselves on service become well-known case studies in client care. … Continue reading 25 Creative Ways To Improve Internet Customer Service
When your customers disclose their personal and financial information to you, they're taking a leap of faith that you won't lose, abuse or otherwise mess with it — accidentally or not. Your customers don't want you to spam them every two minutes, hawk their info to third parties or, worse, expose it to cyber attackers. … Continue reading 10 Questions to Ask When Collecting Customer Data
Creating content for a website seems to be an endless task. Often times, businesses outsource to writers who can do the job efficiently. However, the job does not stop there. Efficient content requires more than skilled writing to convert leads to clients. Timing and placing with the right social media strategies also increase the likelihood … Continue reading Using Inbound Marketing Techniques To Convert Leads To Clients
Delivering a good Customer Experience is all the buzz lately. It's discussed in all fields of business and is the topic of many a staff meeting and board of director's meeting. But is there really a good understanding of what it is all about? The benefits of designing and crafting a good experience are vague … Continue reading 3 Benefits to Delivering a Good Customer Experience
As an avid LinkedIn user, and as a member of the LinkedIn Open Networkers group (aka LIONs), it is a question I see being asked on LinkedIn and at other social media platforms and services on a regular basis. I actually think that the answer is more varied than simply the two options of "open … Continue reading LinkedIn – To Open Network Or Not
Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Now that leased media is morphing into paid media, and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration, and fresh blood. … Continue reading Rebirth of Email Is Coming in 2016 – Really?
Driverless Vehicles in the UK ? The UK government has just announced that testing of autonomous vehicles in the UK may take place on roads in the UK, including a section of specially adapted motorway, I suppose that this is good news but it will be some time before you will see a car without … Continue reading Driverless Vehicles on UK Roads?
I spent an interesting morning yesterday at the National Water sports Centre Holme Pierrepont. I had applied for work there and I was invited for a practical assessment. Unfortunately the weather system which resulted in the snow storm which shut down the East coast of the USA, was passing over the UK, so the winds … Continue reading A Different Job Interview
European Refugee Crisis. There seems to be little action taking place to resolve the situation and now they are talking of changing the rules laid down in the Dublin Agreement, which states that those seeking asylum in Europe need to apply in the first country they reach, The rules have worked fine for years, however … Continue reading European Refugee Crisis