Online Advertising Fraud 101 I have long been of the opinion that the lack of transparency on the web is one of its growing and impending problems. It has become clear to observant consumers that it is very easy to create a false and misleading impression on the internet if one has the skill … Continue reading Online Advertising Fraud 101
Social Media Addiction! How Inbound Marketing and Social Media compliment each other. What makes people addicted to social media? Social interaction has been a human trait for as long as humans have been around. However, relatively speaking, social media on the internet is only a recent phenomenon. Is it here to stay? There are many … Continue reading How Inbound Marketing and Social Media compliment each other.
What Does The Future of the Ad-Supported Revenue Model Mean to the Internet and Technology? An advertising-supported revenue model is a business approach that emphasizes the sale of advertising as a major source of revenue. This structure is most prominent in traditional broadcast and print media, as well as online media. Media businesses generally earn … Continue reading What Does Advertising-Supported Revenue Model Mean?