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The Alleged $7.5 Billion Fraud in Online Advertising

A 'Crisis' in Online Ads: One-Third of Traffic Is Bogus As Digital Advertising Climbs Toward $50 Billion This Year, Marketers Battle Fraudulent Visitors Billions of dollars are flowing into online advertising. But marketers also are confronting an uncomfortable reality: rampant fraud.   About 36% of all Web traffic is considered fake, the product of computers … Continue reading The Alleged $7.5 Billion Fraud in Online Advertising